Giraffe Websites

It’s all about location, location, location!

In the past…back in the days when Google was IT when it came to
natural search results…everyone was very focused (or shall we
say obsessed?) on Google page rank.

Now that Google is a public company and the search business has
become competitive (most notably due to the serious search
capabilities now being offered by Yahoo and Microsoft, via MSN),
Google has become much more “private” or secretive about things
like page rank, backlinks, etc.

As a matter of fact, many are of the opinion that Google is now
intentionally displaying outdated page rank and backlink
information on the Google Toolbar in an effort to mask the true
workings of Google and to frustrate the Search Engine
Optimization (SEO) community, which had become fairly skillful at
“playing the Google game”. If this is the case, then Google page
rank fixation is now pure folly.

Another factor that is closely watched by webmasters is the Alexa
traffic rank. This traffic rank is based on three months of
aggregated historical traffic data from millions of Alexa Toolbar
users.

However, the Alexa user base is only a sample of the Internet
population, and sites with relatively low traffic will not be
accurately ranked by Alexa due to the statistical limitations of
the sample.

Alexa’s data come from a large sample of several million Alexa
Toolbar users; however, this is not large enough to accurately
determine the rankings of sites with fewer than roughly 1,000
total monthly visitors.

Generally speaking, traffic rankings of over 100,000 should be
regarded as not reliable because the amount of data that Alexa
has available is not statistically significant.

Who said the emperor is wearing no clothes?

With the questionable current accuracy of two of the hallowed
benchmarks of search popularity, where does that leave us? It
leaves us exactly where we should have been in the first place,
not obsessing over Google Page Rank or Alexa Traffic Rank, but
instead focusing on the most important thing of all…and that
is, what is your position in the listings when a person searches
for your key words.

For both search engines and real estate, it’s all about location,
location, location!

Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details.

To rank better, keyword-rich, natural links are the key. Write articles with keyword-laden content and link those to another useful article you feel your web visitors would read or find useful. Because honestly, no single content page can ever compete in the wide web market. By providing keywords, links then come naturally. Page rank goes up, and you climb the rank ladder. That is the secret of search engine optimisation Melbourne.

The rule then is to captivate your audience. Stale, overused, substandard contents are a no-no. Aim for fresh , interesting, and uniquely styled contents.

This is actually what “socialized, facebooked, web 2.0 markers” follow. To see the real deal, check Sphinn.

There are so many things to consider and plans to make before you can hit the big score. There is only so much you can do and still some of those are wasted effort. All those search engine copy writing efforts and captivating content you worked sweat and blood on will eventually go to waste. Some may prevail, but unless you have the blueprint, trial and errors are altogether frustrating and time consuming. So in this article, we are helping you mold the right ingredients to make a really good link.

You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.

Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats. Most of the Cpanel’s are very similar if not identical to the one my Hosts uses.

When it is time to check my web page traffic statistics I click on Log and then Web/FTP Stats and finally AWStats. I am now presented with a List of all kinds of Stats to look at. Daily History, Monthly History, Country, Browser, Day of Week, Hour or Day. Trying to understand them all will make you dizzy. Since my traffic comes from 3 primary places Search Engines, One Way back links and Reciprocal links I concentrate on the following 5 Stats

1. Referers Origin

2. Referring search engines

3. Referring sites

4. Search Keyphrases

5. Search Keywords

1 - Referers Origin

This Stat will give you a breakdown of what percent of your traffic came from the following categories

1. Direct address / Bookmarks
2. Links from a NewsGroup
3. Links from an Internet Search Engine
4. Links from an external page (other web sites except search engines)
5. Unknown Origin

This stat is a snap shop of your overall traffic. Some questions to ask yourself

1. Is your traffic well balanced between all the areas?
2. Does your traffic favor Search engines over Newsgroups and External pages.
3. If you concentrate your effort in one of these areas more then others did you get the expected result?
4. Where am I weakest?
5. Where am I strongest?

2 - Referring search engines

This Stat will list all the major search engines and tell you what percent of your search engine traffic came from each Search engine. It is best to concentrate on the Big 3 (Yahoo, MSN and Google). Google is the Most Popular Search engine with Yahoo a close 2nd and MSn 3rd.

1. Google Processes about 37% of all Internet Search requests
2. Yahoo Process about 35% of all Internet Search requests
3. MSN Process about 16% of all Internet Search requests
4. The remaining Internet Search requests are split between the rest of the search engines

Is the Search engine Traffic to your web page divided the same way? Does any search engine over perfrom or under perform it’s internet average?

3 - Referring sites

This will tell you which web pages are your best link partners.
If you do article submissions or other forms of linking this will tell you how well this worked. I was shocked to see that 10% of all my non Search engine traffic came from 1 web page where I gave a testimonial.

4 - Search Keyphrases

Here you can see your Top 10 Keyword Phrases as well as a full list of your keyword phrases. Look over the top 10? Are those the one’s you expected? Are you surprised by the results? Where can you do better?

Next look over the full list? Do you have under achievers or over archives?

5 - Search Keywords

Unless you happen to be optimizing for a keyword like Babies, Pillows or Graduates you wouldn’t need to worry about this Stat. Most of the Keywords reported don’t give much useful information. If you are optimizing for a Keyword like babies then find babies in the list and see how well you are doing.

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
an Organization of over 100,000 Members

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